January 5, 2020 piotr

What are facebook ads?

The Right Web, facebook ads

Facebook ads, what is it?

This is advertisements that are targeted to people that are using facebook. They based on their behavior, location, demographic, interests and many other different factors. While creating advertisement, you can choose different objectives of the campaign, here are some examples:

  • Brand awareness
  • Reach
  • Traffic
  • Engagement
  • Video views
  • Lead generation
  • Store visits

These are not all marketing goals that you can choose from, there is more, however, these are the most common ones. 

Facebook algorithms based on billions of ads shown, knows how to reach these goals, so it is wise to choose a goal that you are interested in, and not choose some random goal. If you want to get more traffic and you choose brand awareness, results won’t be as good as they could be.

Code facebook pixels

Ok, I know what the facebook ads are, what are facebook pixels?

Facebook pixels is a piece of code used to get the most out of facebook ads. Everybody that has a website can, and should use facebook pixels, even if you don’t use facebook ads yet, facebook pixel is useful to gather information about your visitors, so once you start using ads, they will get better results based on all the data that was gathered. 

You can set up different events on you website, for example, if you have an e-commerce shop, you can set up “add to cart” event, or “purchase” event. This is very helpful to track how your advertisements are performing and what Return of Investment (ROI) they are getting you. So just to sum it up, if you are serious about growing your business, and you are planning doing it using facebook ads, you definitely need to use facebook pixels for the best possible results. Check more information about pixels here.


Can I start using facebook ads if I haven’t done anything similar before?

Sure thing! There are tons of youtube tutorials, you can also use google to find good articles that are really going in depth on how to do it and have a great results, however, this will definitely take some time to be good at. 

If you have time and you are not rushing anywhere, this is definitely a viable option, but if you need a fast results and you want to scale your business as fast as possible, the best option will be to contact professional agency that specialises in this sort of tasks, we suggest checking our offer here. At The Right Web we know what we are doing, so if you need help, feel free to reach out to us.